About Collab Wiser
Our Mission
Collab Wiser was founded by Shanel Sajid, a Marketing Consultant and Content Creator with over 25 years of experience in the field. Shanel has worked on both sides of the industry, as part of leading brands and as a social media influencer. This rare combination of experience gives her a unique understanding of the opportunities and challenges faced by both parties.
Through this insight, Shanel recognised a gap in the industry. Brands seek authentic representation and measurable results, while creators need fair recognition, transparency, and support to deliver their best work. Too often, the interests of one are prioritised over the other. Collab Wiser was created to address this need by providing a trusted space where the interests of both brands and creators are looked after equally.
Our mission is to bridge the gap between brands and creators, foster meaningful collaborations, and ensure that partnerships are mutually beneficial, sustainable, and built on trust.
Collab Wiser is more than a service. It is a professional partner committed to making collaborations smarter, fairer, and more impactful for everyone involved.